Playa Serena runs for 1,780 metres along the Costa de Almería in Roquetas de Mar, backed by the town's golf course. The sand is coarse and grey rather than fine; the water shelves gradually and the waves stay moderate, and in season the beach fills without being packed.

Sunbeds and parasols are for hire on the sand, and nautical rentals work from three marked channels. There is a lifeguard and first-aid post, showers with footwash and toilets, and the access is unusually well equipped: reserved parking, ramps, a wooden walkway, an amphibious chair and assisted bathing. Behind the sand runs the Paseo Carmen Sevilla, with a fountain, palm trees, shops and bars along it.