Playamar is a dark-sand urban beach in Torremolinos on the Costa del Sol, lying between Los Álamos and El Bajondillo. The municipal listing gives it a length of 1,106 metres and a width of 50 metres, and the waves here are usually weak. Sunbeds can be hired, there is a shaded area, pedal boats and other water sports are available, and lifeguards are on duty in the bathing season.

Facilities include toilets, an adapted toilet, showers and footbaths, an accessible shower, a drinking water point and accessible parking, and assisted bathing with amphibious chairs is offered to people with reduced mobility. Behind the beach runs the seafront promenade with chiringuitos, shops and hotels, including the Playamar towers, and Avenida Benyamina leads up to the town centre.