Stop the "Towel Wars": How Technology Can Save Your Hotel’s Reputation
If you follow travel news you probably saw the videos from Tenerife that everyone was talking about this year. People who are going to Tenerife are waking up at 6 AM. Even sleeping on the ground just to get a sunbed at their hotel.
If you follow travel news you probably saw the videos from Tenerife that everyone was talking about this year. People who are going to Tenerife are waking up at 6 AM. Even sleeping on the ground just to get a sunbed at their hotel. These sunbed issues people are calling them "towel wars" are making tourists who are staying at the hotels angry and giving the hotels a bad name when the tourists write about them on social media. The hotels, in Tenerife are having a time because of these sunbed problems.
There is a better way.
Think about it what if the people who stay at your hotel could pick their sunbed just like they do when they book a flight or make a reservation at a restaurant. The Sunrero app makes it possible for people to do that book their favorite sunbed.
How it works?
Easy booking: The hotel has white-labeled that lets guests pick and book a sunbed ahead of time: this is what we call Easy Booking.
Extra revenue: You can charge a fee for the reservation, which creates a new source of income for your hotel.
No more stress: There are no fights and no more towels on empty chairs, for hours.
Better reviews: When people know their spot is guaranteed they can sleep in. Enjoy their holiday.
The towel wars are really frustrating for everyone. It's time to switch from the chaotic way to a modern digital system. Give your guests some peace. Make your hotel more profitable too.
Do you want to stop the sunbed disputes, at your resort?
https://business.sunrero.com/contact
March 13, 2026